API Integration

API Integration involves connecting different software applications using Application Programming Interfaces (APIs) to enable data sharing and extend functionality. In the SaaS context, API integrations allow customers to seamlessly incorporate the SaaS product into their existing tech stack.

By offering APIs, SaaS providers enhance the product's versatility, enabling custom solutions and improving interoperability. This fosters a more cohesive user experience and can be a significant factor in customer retention and satisfaction.