Customer Retention Rate
Customer Retention Rate measures the percentage of customers who continue to use a SaaS service over a specific period. It is a critical indicator of customer satisfaction, loyalty, and the overall health of the business.
Improving retention rates can lead to increased revenue without the higher costs associated with acquiring new customers. Strategies to enhance retention include providing excellent customer support, regularly updating product features, and engaging users through personalized communication and rewards programs.
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Churn Rate
Annual Recurring Revenue (ARR)
Lifetime Value (LTV)
Customer Retention Rate
Freemium Model