Data Encryption
Data Encryption involves converting data into a coded format to prevent unauthorized access. In SaaS applications, encryption is used both in transit (using protocols like SSL/TLS) and at rest to protect sensitive information.
Implementing robust encryption practices is essential for security compliance, building customer trust, and safeguarding against data breaches. It ensures that even if data is intercepted or accessed without authorization, it remains unintelligible.
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Churn Rate
Annual Recurring Revenue (ARR)
Lifetime Value (LTV)
Customer Retention Rate
Freemium Model