PLG SaaS

Product-Led Growth (PLG) SaaS refers to software-as-a-service companies that prioritize the product itself as the primary driver of customer acquisition, retention, and expansion. In this model, the product's features, user experience, and value proposition are designed to attract and convert users with minimal intervention from sales or marketing teams.

PLG SaaS companies typically offer free trials, freemium models, or self-service onboarding processes to allow potential customers to experience the product's value firsthand. As users engage with the product and realize its benefits, they are more likely to upgrade to paid plans or expand their usage. This approach often leads to lower customer acquisition costs, higher user engagement, and more sustainable growth for the SaaS business.