SaaS KPIs

SaaS KPIs (Key Performance Indicators) are metrics used to measure and evaluate the performance, growth, and health of a software-as-a-service business. These indicators help SaaS companies track progress towards their goals, identify areas for improvement, and make data-driven decisions.

Common SaaS KPIs include Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Churn Rate, Net Revenue Retention (NRR), Gross Margin, and Customer Satisfaction Score (CSAT). Other important metrics may include User Activation Rate, Feature Adoption Rate, and Average Revenue Per User (ARPU). The specific KPIs a SaaS company focuses on may vary depending on its business model, growth stage, and strategic objectives.