SaaS Marketplace
A SaaS marketplace is a platform that aggregates and offers various software-as-a-service applications from multiple vendors in one centralized location. These marketplaces serve as a hub for businesses and individuals to discover, compare, purchase, and manage multiple SaaS solutions.
SaaS marketplaces often provide benefits such as simplified procurement processes, consolidated billing, single sign-on capabilities, and integration options between different applications. For SaaS vendors, these platforms offer increased visibility and access to a broader customer base. Popular examples include the Salesforce AppExchange, Microsoft Azure Marketplace, and Google Workspace Marketplace.
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Churn Rate
Annual Recurring Revenue (ARR)
Lifetime Value (LTV)
Customer Retention Rate
Freemium Model