Single Sign-On (SSO)
Single Sign-On (SSO) is an authentication process that allows users to access multiple applications or services with one set of login credentials. In SaaS, SSO simplifies the user experience by reducing password fatigue and streamlining access across different tools and platforms.
Implementing SSO enhances security by centralizing authentication and can integrate with corporate identity management systems. It benefits organizations by improving productivity and reducing support costs associated with password management.
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Churn Rate
Annual Recurring Revenue (ARR)
Lifetime Value (LTV)
Customer Retention Rate
Freemium Model