Vertical SaaS

Vertical SaaS refers to software-as-a-service solutions that are tailored to meet the specific needs of a particular industry or vertical market. Unlike horizontal SaaS products that cater to a broad range of customers across different sectors, vertical SaaS offerings are designed with deep domain expertise and specialized features for a specific niche.

These industry-specific solutions often provide more value to customers within their target market by addressing unique challenges, compliance requirements, and workflows. Examples of vertical SaaS include healthcare management systems, real estate platforms, and financial services software. The focused nature of vertical SaaS can lead to higher customer satisfaction, lower churn rates, and potentially higher revenue per customer compared to horizontal SaaS products.